Overview

• The debut includes 55 lipsticks and 10 tinted balms at $160 each and eight eyeshadow palettes at $250, with refills priced at $69 for lips and $92 for eyes.
• Rollout begins with China sales on Aug. 20, a worldwide digital pre-launch on Aug. 25, and broader online and select in-store availability from Aug. 29.
• Initial distribution is limited to 92 Louis Vuitton stores globally, plus Harrods and pop-ups in New York and Seoul.
• Dame Pat McGrath leads creative direction, with refillable aluminum-and-brass cases by Konstantin Grcic and scented formulas by Jacques Cavallier Belletrud using upcycled flower waxes.
• Louis Vuitton released its first campaign shot by Steven Meisel and fronted by Jung Ho-yeon, as social posts question the value of the $160 lipstick price.