Overview
- From Jan. 1, Vuitton stores worldwide will feature window reproductions of the 1896 Monogram patent and launch a vintage-focused ad campaign spotlighting well-loved bags.
- Three Monogram pop-ups open Jan. 8 in Shanghai’s Xuhui district, New York City’s SoHo store, and Seoul’s Dosan location.
- Three anniversary collections—Monogram Origine, VVN, and Time Trunk—reach stores in early 2026, introducing jacquard canvas, natural cowhide, and trompe-l’œil trunk textures across icons like the Speedy, Noé, and Alma.
- Special-edition bags include a name tag that doubles as a cardholder and an interior anniversary label, while the Monogram Origine motif extends to three fragrances and two travel cases.
- The yearlong program adds global exhibitions and limited-edition artistic collaborations, with Vuitton also emphasizing anti-counterfeiting efforts and high-volume repair services.