Overview

• Louis Vuitton's upcoming makeup line, La Beauté Louis Vuitton, will launch in autumn 2025 in 116 stores worldwide, marking the brand's first entry into cosmetics.
• Renowned British makeup artist Dame Pat McGrath has been appointed as the creative director for the line, bringing decades of expertise and innovation to the project.
• The initial collection will include 55 lipstick shades, 10 tinted lip balms, and 8 eyeshadow palettes, with all products developed over four years to ensure high-quality formulas and craftsmanship.
• The collection will feature unique packaging inspired by Louis Vuitton's iconic trunks, including small leather goods such as lipstick cases and mini trunks.
• Louis Vuitton plans to sell the products exclusively in its own stores, emphasizing its commitment to controlled distribution and luxury branding.