Louis Vuitton to Launch First Makeup Line With Pat McGrath as Creative Director

The luxury brand will debut La Beauté Louis Vuitton this fall, featuring lipsticks, eye shadows, and exclusive leather cases.

Louis Vuitton's upcoming makeup line, La Beauté Louis Vuitton, will launch in autumn 2025 in 116 stores worldwide, marking the brand's first entry into cosmetics.
Renowned British makeup artist Dame Pat McGrath has been appointed as the creative director for the line, bringing decades of expertise and innovation to the project.
The initial collection will include 55 lipstick shades, 10 tinted lip balms, and 8 eyeshadow palettes, with all products developed over four years to ensure high-quality formulas and craftsmanship.
The collection will feature unique packaging inspired by Louis Vuitton's iconic trunks, including small leather goods such as lipstick cases and mini trunks.
Louis Vuitton plans to sell the products exclusively in its own stores, emphasizing its commitment to controlled distribution and luxury branding.