Overview

• The initial range features 55 LV Rouge lipstick shades (27 satin and 28 matte) and eight LV Ombres eyeshadow palettes, priced at $160 for lipsticks with $69 refills and $250 for palettes with $92 refills.
• Dame Pat McGrath serves as creative director of cosmetics for La Beauté Louis Vuitton, extending her long-standing work on the brand’s runway looks.
• Packaging is conceived as display-worthy design pieces by industrial designer Konstantin Grcic, with a dedicated LV Rouge fragrance created by master perfumer Jacques Cavallier Belletrud.
• Early editorial testing reports richly pigmented color, a moisturizing matte finish with minimal transfer, and strong wear.
• Following a phased rollout that began in China and a digital pre-launch, broader availability starts August 29 in select stores and on louisvuitton.com.