Overview
- Three capsule ranges—Monogram Origine, VVN and Time Trunk—arrive in early 2026, reworking icons including the Speedy, Alma, Noé and Neverfull.
- Origine employs a linen‑cotton jacquard in historic brown and soft pastels, VVN centers vegetable‑tanned natural cowhide that patinates, and Time Trunk applies trompe‑l’œil prints of archival trunk textures first shown in 2018 and revived in 2024.
- From Jan. 1, stores worldwide will display reproductions of the 1896 Monogram patent and historic stamp, alongside an ad campaign featuring pre‑loved bags from the brand’s archives and repair centers.
- Monogram pop‑ups open Jan. 8 in Shanghai’s Xuhui district, New York’s SoHo and Seoul’s Dosan location, with additional pop‑ups planned later in 2026.
- A second campaign focused on celebrity Monogram devotees is slated for February with names undisclosed, as Vuitton spotlights repair operations that service hundreds of thousands of pieces each year.