Louis Vuitton Reignites Historic Partnership with America's Cup in Barcelona

The luxury brand returns as title partner, introducing new collections and supporting the first all-women's event.

Louis Vuitton resumes its role as title partner for the 37th America's Cup after a seven-year hiatus.
The event features a new women's capsule collection and a dedicated Puig Women's America's Cup.
Luxury brands like Prada, Omega, and L'Oréal join as partners, highlighting the event's high-society appeal.
Advanced yacht designs and virtual reality experiences enhance spectator engagement.
The competition aims to reach a record TV audience, with over 714 million viewers already tuned in.