Louis Vuitton Partners with Formula 1, Secures Title Sponsorship for Australian Grand Prix

The luxury brand's 10-year deal includes global branding, bespoke trophy trunks, and a prominent role in Formula 1's 75th anniversary season.

Louis Vuitton has signed a 10-year partnership with Formula 1, starting in 2025, replacing Rolex as a key sponsor.
The French luxury house will serve as the title sponsor for the season-opening Formula 1 Louis Vuitton Australian Grand Prix in Melbourne on March 16, 2025.
The partnership includes trackside branding, exclusive trophy trunks for podium ceremonies, and significant visibility during key F1 events worldwide.
This collaboration reflects a growing convergence of luxury fashion, sports, and entertainment, amplifying Louis Vuitton's cultural and global reach.
TAG Heuer, another LVMH brand, will return as F1's official timekeeper in 2025, further solidifying the conglomerate's presence in the motorsport.