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Louis Vuitton Names Future a 'Friend of the House' Under Pharrell

Louis Vuitton framed the appointment as a cultural fit with no projects announced.

Overview

  • The brand confirmed the honorary role for the Atlanta rapper on Dec. 15, a move first reported by WWD and echoed by multiple outlets.
  • In a statement, Louis Vuitton said Future embodies its creativity and pioneering spirit and called him an “invaluable addition” to the family.
  • The house did not detail responsibilities or initiatives, saying it looks forward to an “inspiring and innovative journey.”
  • Future’s recent ties to the label include a custom Pharrell-designed Louis Vuitton look at the 2025 Met Gala and a front-row spot at the Spring 2026 men’s show in Paris.
  • His fashion résumé spans a 2014 creative link with Pharrell and a 2023 stint as Lanvin’s first guest creative, and he joins Friends of the House such as Jude Bellingham, Tyshawn Jones, and Tahar Rahim.