Overview
- Starting Jan. 1, boutiques worldwide will display reproductions of the 1896 Monogram patent and wooden stamp, alongside a campaign spotlighting vintage and pre-loved bags.
- Three special-edition capsules—Monogram Origine, VVN and Time Trunk—roll out across 2026, reworking core styles with linen-cotton jacquard, natural cowhide and trompe-l’œil trunk details.
- Dedicated Monogram pop-ups open Jan. 8 in Shanghai’s Xuhui district, New York’s SoHo and Seoul’s Dosan, with further locations planned from March.
- Each anniversary item features a collectible name tag that doubles as a cardholder and an interior label denoting the special edition.
- The house underscores longevity with care-and-repair messaging, citing hundreds of thousands of restorations annually, and a celebrity-focused campaign is slated for February with names undisclosed.