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2w ago

Louis Vuitton Launches La Beauté, Its First Makeup Line, With Global Debut and Soho Pop-Up

The debut positions color cosmetics as ultra‑luxury through refillable design, £160 lipsticks, Pat McGrath’s creative direction.

<p><a href="https://uk.louisvuitton.com/eng-gb/perfumes-beauty/beauty-accessories/_/N-tkj7hem" target="_blank">Leather accessories, from £350</a></p>
La Beauté Louis Vuitton
Image
This photo, taken Aug. 29, 2025, shows Louis Vuitton's pop-up store, set to open in southern Seoul on Sept. 1. (Yonhap)

Overview

  • La Beauté Louis Vuitton is now available online and in select stores worldwide, with a New York Soho pop-up open through year-end and a Seoul pop-up set to open next month.
  • The launch lineup includes 55 LV Rouge lipsticks, 10 LV Baume lip balms and eight LV Ombres eyeshadow palettes.
  • UK pricing is reported at £160 for lipsticks and £250 for eyeshadow palettes, placing the range at the top end of luxury beauty.
  • Dame Pat McGrath led product development with a focus on pigment and performance, while Jacques Cavallier Belletrud created a bespoke lipstick scent blending mimosa, jasmine and rose after four years of formulation work.
  • Packaging by industrial designer Konstantin Grcic is refillable and weighty with lock-in mechanisms and LV flower-shaped refills, and the global campaign features model Jung Ho-yeon.