Overview

• Global sales began August 29 across select Louis Vuitton stores and online, with a dedicated pop‑up now open at 104 Prince Street in Soho through year‑end and a Seoul pop‑up opening Monday, September 1.
• The debut assortment includes 55 LV Rouge lipsticks, 10 LV Baume lip balms and eight LV Ombres eyeshadow compacts, all in refillable cases designed by Konstantin Grcic.
• Reported UK pricing places lip products around £120–£160 with eyeshadow palettes reported up to about £250, with figures varying by outlet and retailer.
• Formulation and sensorial details include a lipstick scent by in‑house perfumer Jacques Cavallier Belletrud blending mimosa, jasmine and rose, a development said to have taken four years.
• Early reviews from luxury titles praise pigmentation and performance, while social‑media commentary highlights frustration over the premium price points.