Louis Vuitton Features Nadal and Federer in New Campaign Celebrating Rivalry and Friendship

The luxury brand's latest 'Core Values' campaign showcases the tennis legends atop the Dolomites, sparking debate over heavily-edited imagery.

Roger Federer and Rafael Nadal star in Louis Vuitton's 'Core Values' campaign, photographed by Annie Leibovitz in the Italian Dolomites.
The campaign highlights the duo's 19-year rivalry-turned-friendship, symbolizing their shared journey beyond tennis.
Fans have expressed mixed reactions online, with some celebrating the imagery's symbolism and others criticizing the excessive photo editing.
Nadal and Federer reflect on their careers and friendship, emphasizing the importance of legacy and camaraderie over competition.
The campaign marks a continuation of Louis Vuitton's 'Core Values' series, which has featured global icons such as Pele, Maradona, and Angelina Jolie.