Overview
- Louis Vuitton announced Thursday that it launched two limited Monogram capsules, Monogram Dune and Monogram Infrarouge, which are live on louisvuitton.com and scheduled to appear in stores on Aug. 27.
- Each capsule is built around new shades and key formats: LV Rouge satin lipsticks, LV Baume lip toppers, LV Ombres eyeshadow palettes and matching monogram accessories such as lipstick pouches and mini vanities.
- Robb Report reported limited‑edition price points of $195 for LV Baumes and Rouges and $340 for LV Ombres, which are materially higher than comparable items in the permanent La Beauté line.
- Pat McGrath described the release as an evolution of her long‑running backstage collaboration with Nicolas Ghesquière, and the brand frames the products as runway‑inspired rather than a conventional one‑off tie‑up.
- The launch reinforces Louis Vuitton's move to treat La Beauté as a sustained luxury category with heritage‑driven, collectible drops, a strategy that could keep pushing premium pricing and demand for exclusive in‑store releases.