Overview

• The line launches on Aug. 20 in select China stores, opens to worldwide digital pre-orders on Aug. 25, and reaches online and select boutiques globally on Aug. 29.
• The debut assortment comprises 55 LV Rouge lipsticks and 10 Baume lip balms at $160 each and eight Ombres eyeshadow palettes at $250, with refills priced at $69 for lips and $92 for eyes.
• Industrial designer Konstantin Grcic created refillable packaging featuring Monogram and Damier motifs, and formulas include camellia oil and an upcycled mimosa wax sourced from Grasse, France.
• Louis Vuitton’s master perfumer Jacques Cavallier Belletrud developed scented lip products, and the brand plans a dedicated New York pop-up for the launch.
• Prices sit well above rivals such as Hermès and Clé de Peau, a positioning analysts say targets ultra-wealthy buyers as industry data show many beauty shoppers trading down.