Louis Vuitton Appoints Thai Rapper BamBam as House Ambassador

The K-pop star, with a significant social media following, is set to begin the South American and European legs of his solo world tour and will host a new Netflix series.

• Louis Vuitton has named Thai rapper and singer BamBam as its latest House Ambassador, joining fellow Got7 member Jackson Wang among the French luxury brand’s faces.
• BamBam has a significant social media following, with 17.7 million followers on Instagram and 11.6 million on X, making him a valuable asset for Louis Vuitton.
• BamBam attended Pharrell Williams’ debut show as creative director of menswear in June, as well as his fall 2024 show in January, generating more than 2.1 million impressions on X with the hashtag #BamBamXLVFW24.
• BamBam kicked off his first solo world tour in Asia last year and is due to begin the South American and European legs at the end of February, although he has canceled several planned U.S. dates this month due to an ankle injury.
• BamBam has been revealed as one of three hosts for a new Netflix unscripted series about the lives of the super-wealthy in South Korea.

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