Overview

• Louis Vuitton is launching its first-ever makeup line, La Beauté Louis Vuitton, under the creative direction of renowned makeup artist Pat McGrath.
• The collection includes 55 lipsticks, 10 tinted lip balms, and 8 eyeshadow palettes, with packaging inspired by the brand's iconic heritage, such as its vanity cases and trunks.
• Accompanying the makeup products will be custom-designed leather goods, including lipstick cases and mini trunks, crafted in Louis Vuitton's European ateliers.
• The products will be exclusively available in 116 Louis Vuitton stores worldwide starting in autumn 2025, with no plans for third-party distribution.
• McGrath emphasized the line's focus on innovation, inclusivity, and craftsmanship, describing the collection as a new standard in luxury beauty.