Overview

• The chain’s first American restaurant opened in Fullerton, Orange County, on August 14, marking its first move beyond Asian markets.
• The outlet launch follows the establishment of a U.S. subsidiary two years earlier as part of a phased market-entry strategy.
• Opening day saw long queues and special priority service extended to U.S. soldiers by store staff.
• Lotte GRS said any additional U.S. locations will hinge on customer response at the Orange County site.
• The company is preparing to open its first Malaysia outlet later in 2025 with a goal of growing to 30 stores within five years.