Overview
- A 47‑minute video of the July 16, 2010 Q&A from Apple’s iPhone 4 press conference was uploaded to YouTube by the channel Sir Mix‑A‑Lot Rare Music and first surfaced publicly this week.
- The footage shows Steve Jobs, Tim Cook and Bob Mansfield answering reporters, including a moment when all three hold up uncased iPhone 4 devices and Jobs declines to apologize for the stock drop.
- Apple had previously posted only Jobs’s prepared presentation and not the follow‑up Q&A, so the new full recording provides direct archival evidence of how Apple framed and defended its response.
- The uploader and the recording’s source remain unclear, multiple outlets treat the posting as unsanctioned, and observers warn the video may be removed under copyright rules though copies could resurface elsewhere.
- Reporters and commentators are re‑reading Jobs’s onstage claims in light of a 2025 technical analysis that reportedly found a different root cause for the iPhone 4 signal loss, and the clip restores a live view of Apple’s crisis communications and decision to offer free bumper cases and 30‑day returns.