Overview
- The L.A. Memorial Coliseum will host a five-day kickoff festival June 11–15 aligned with opening day and Team USA’s June 12 match at SoFi Stadium.
- Programming will feature live game broadcasts, music and food for fans.
- The host committee outlined nine rotating fan zones spanning the tournament’s 39 days.
- Locations and dates include Original Farmers Market (June 18–21), Downey (June 20), Union Station/Plaza de Cultura y Artes (June 25–28), Hansen Dam Lake (July 2–5), Earvin “Magic” Johnson Park (July 4–5), Whittier Narrows (July 9–11), Venice Beach (July 11), Fairplex (July 14–15 and July 18–19), West Harbor (July 14–15 and July 18–19).
- CEO Kathryn Schloessman described the festival as the heart of the World Cup experience in L.A. during its first five days.