Overview

• LA City Council resolution designates Aug. 1 as “KCON Day” in recognition of the festival’s cultural and economic contributions.
• This marks the first time KCON has received formal recognition from the city government in its 14-year history.
• The festival runs Aug. 1–3 at the Los Angeles Convention Center and Crypto.com Arena with five stages, including the new X Stage for emerging artists.
• Nightly M Countdown concerts at Crypto.com Arena will feature multiple K-pop artists and groups.
• Organizers and city officials expect attendance to surpass last year’s 5.9 million in-person and digital participants as fans browse an expanded market of Korean beauty and food brands.