Overview

• LA28 says this is the first program in Olympic and Paralympic history offering naming rights for competition sites.
• Initial agreements are in place with Honda for the Anaheim volleyball arena and Comcast for the squash venue at Universal Studios.
• Up to 19 temporary venues will be available for corporate naming deals as part of a strategy to exceed the $6.9 billion baseline budget without new construction or public funding.
• Organizers confirm that IOC ‘clean venue’ rules banning advertising on competition surfaces will remain in effect during the Games.
• Media reports suggest the program could be worth more than $7 billion in total revenue, though that figure has not been independently verified by LA28.