Overview

• NBCU's coverage of the Paris Olympics averaged 30.6 million viewers, a significant increase from Tokyo 2020.
• Flag football will make its Olympic debut in Los Angeles, reflecting the sport's global popularity.
• Baseball and softball return after being absent since the 2008 Beijing Games.
• Cricket's inclusion aims to boost the Olympics' appeal in cricket-loving nations like India.
• Lacrosse and squash will also feature, with lacrosse using a new sixes format.