Overview

• ITV plans from January 2026 will cut Lorraine to 30 minutes and limit it to 30 weeks a year, with Good Morning Britain extended to 9:30am and to 10:00 on weeks when Lorraine is off air.
• Roughly 220 roles are set to be cut across Good Morning Britain, Lorraine, This Morning and Loose Women as part of the daytime overhaul.
• Filings for Lorraine Kelly’s Albatel Ltd show a £135,504 corporation tax bill in 2024, implying about £677,520 in income, plus £4.2m company value, £3.3m cash reserves and £135,000 in investments.
• ITV’s Kevin Lygo says the schedule and production changes aim to preserve viewer experience while generating savings to reinvest in other genres and expand news output.
• Lorraine Kelly is reported to be fronting Channel 4’s Norwegian Odyssey travel series, currently in edit and expected to air in the autumn, with the effect of reduced ITV airtime on her pay described as unclear.