Overview

• On ITV's Loose Women, Kelly advised viewers to check their breasts routinely, saying monthly or every two weeks can work depending on what feels normal.
• She drew laughs with a cheeky remark that her husband checks her breasts regularly, adding that any attention helps reinforce the health message.
• The campaign has launched National Check Your Boobs Day on October 1 to encourage regular self‑exams as a simple early‑detection habit.
• For the launch, Kelly posed topless with iced buns covering her chest and is seeking Prime Minister Keir Starmer's endorsement to place the day on the national calendar, according to reports.
• Now in its seventh year, Change + Check highlights claimed impact, with Kelly saying more than 100 women and one man sought diagnosis after seeing its materials.