L'Oreal Unveils Energy-Efficient Airlight Pro Hairdryer

Developed in collaboration with hardware startup Zuvi, the product uses patented infrared technology and high-speed wind for efficient hair drying.

L'Oreal's Airlight Pro hairdryer uses patented infrared light technology and high-speed wind to dry hair, promising smoother and more hydrated hair while consuming up to 31% less energy across various hair types.
The hairdryer was developed in collaboration with Zuvi, a hardware startup founded by experts in drone engineering and science.
AirLight Pro is equipped with a special 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat.
AirLight Pro will be available in 2024 and will cost under $400.
L'Oreal's CEO Nicolas Hieronimus delivered the keynote speech at the Consumer Electronics Show, marking the first time a beauty company CEO has spoken at the event.