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Lorde Drops ‘Hammer’ and Hampstead Heath Video as Final Prelude to ‘Virgin

The Renell Medrano–directed clip underscores her themes of rebirth through gender fluidity ahead of her June 27 album launch.

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Lorde. (Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
Lorde Drops Final 'Virgin' Single: 'An Ode to City Life and Horniness'
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Overview

  • “Hammer” serves as the third and final single leading up to Lorde’s fourth studio album, Virgin, arriving on June 27.
  • The track is positioned as the opening song on Virgin and has been described by Lorde as “the sound of my rebirth.”
  • Lyrical themes explore gender fluidity, highlighted by the line “Some days I’m a woman, some days I’m a man.”
  • The music video was filmed in London’s Hampstead Heath under the direction of Renell Medrano and features Lorde in natural settings among pigeons.
  • Lorde will support Virgin with her Ultrasound tour later in 2025, featuring special guests such as Blood Orange, Nilüfer Yanya and The Japanese House.