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2w ago

Lord Sugar Mocks Roman Kemp’s Haircut on X as Host Embraces the Joke

After asking Lord Sugar to christen his new style, the One Show host declared on X that 'we’ve peaked.'

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Overview

  • On June 24, Lord Sugar took to X to criticise Roman Kemp’s haircut as “weird” after watching him on The One Show.
  • Kemp replied in good humour by inviting Sugar to suggest a name for his hairstyle.
  • Sugar proposed dubbing it the “Dead beaver Davy crocket,” prompting Kemp to share laughing emojis and barber instructions.
  • Kemp’s follow-up post declaring “we’ve peaked” signalled that he viewed the exchange as a career high point.
  • The presenter has fronted The One Show since 2022 after quitting Capital in 2024 and commands over 1.8 million followers across Instagram and TikTok.