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L'Oréal's Le Défilé Glitters Under the Eiffel Tower

The celebrity-led Paris Fashion Week show turned Place Joffre into a brand spectacle designed to boost L'Oréal's global publicity.

Overview

  • L'Oréal Paris staged Le Défilé at Place Joffre, which took place Tuesday, Sept. 29, 2026, using the illuminated Eiffel Tower as the runway backdrop and drawing a large international roster of stars.
  • Kendall Jenner opened the show in a sheer black gown and Céline Dion closed with a live finale performance of her hit "I'm Alive."
  • Heidi Klum and former GNTM winner Lena Gercke reunited at the event and Klum shared an Instagram Story of the two posing arm in arm in front of the tower.
  • Klum told Bild she is comfortable with aging and said she has built a protective wall against public criticism, remarks widely reported after the show.
  • The lineup mixed long-running L'Oréal ambassadors and newcomers such as Iris Berben and Ruby O. Fee, highlighting the brand's use of star power and iconic settings to generate global media attention.