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2h ago

L’Oréal Taps Alexis Perakis‑Valat to Lead L’Oréal USA, Creates Chairman Role for David Greenberg

The move signals a sharper focus on the U.S., the company’s biggest market.

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Overview

  • The appointments take effect Jan. 1, with leadership handovers beginning Oct. 1.
  • David Greenberg shifts from CEO to the newly created chairman role at L’Oréal USA, focusing on external relations and public affairs while continuing his industry posts.
  • Fabrice Megarbane becomes president of the Consumer Products Division, with Vianney Derville stepping in as chief growth officer, Emmanuel Goulin taking president of Europe, and Eva Yu named president of travel retail.
  • Under Greenberg, L’Oréal USA sales rose to nearly €12 billion from about €8 billion in 2021, making it the group’s largest subsidiary.
  • As Consumer Products chief since 2016, Perakis‑Valat grew the division from €12 billion to €16 billion, with first‑half 2025 sales up 1.1% reported and 2.8% like‑for‑like to €8.41 billion.