Overview

• L’Oréal achieved a 4.4% increase in reported sales (3.5% like-for-like) for Q1 2025, totaling €11.73 billion.
• Europe remained the leading growth region, with emerging markets also showing strong performance, while North America sales declined by 3.8%.
• Fragrance and haircare were the top-performing categories globally, with luxury brands like Yves Saint Laurent and Valentino contributing significantly.
• Asia experienced a 6.9% sales rebound, supported by improved performance in China and strong tourist sales in Japan and Korea.
• To mitigate U.S. tariff impacts, L’Oréal is implementing pricing adjustments, inventory strategies, and production relocation, aiming for stronger growth in the second half of 2025.