Overview

• L’Oréal’s Luxe division led growth in Q1 2025, with a 5.8% like-for-like increase, fueled by strong fragrance sales and new launches.
• Europe was the largest growth driver regionally, while North America saw a 3.8% decline and China showed slight improvement compared to late 2024.
• Emerging markets demonstrated robust performance, with Latin America seeing double-digit growth, particularly in Brazil.
• The company’s ongoing IT transformation contributed €100 million to Q1 results, supporting operational efficiency and sales growth.
• Management is prioritizing profit and loss strategies to mitigate the impact of U.S. tariffs, leveraging strong margins and localized production.