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L'Oréal Names Alexis Perakis-Valat CEO of L'Oréal USA, Creates New U.S. Chairman Role

The reshuffle signals elevated U.S. priority, with transitions from Oct. 1 toward a Jan. 1, 2026 start.

Overview

  • Alexis Perakis-Valat will become chief executive of L'Oréal USA and president of North America, succeeding David Greenberg.
  • David Greenberg moves to the newly created chairman of L'Oréal USA role with a remit for external relations, public affairs and institutional stakeholders.
  • Handovers begin Oct. 1, 2025, with all appointments effective Jan. 1, 2026, according to the company.
  • Fabrice Megarbane is appointed president of the Consumer Products Division; Vianney Derville becomes chief growth officer; Emmanuel Goulin takes president of Europe; Eva Yu becomes president of travel retail and joins the extended executive committee.
  • Perakis-Valat led the Consumer Products Division from €12 billion to €16 billion in sales and drove initiatives including the Dr. G acquisition, AI-powered services and lower-plastic refill formats.