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Lonzo and LiAngelo Ball Join Betr as Equity Partners, Move Podcast to Betr Media for Fall Relaunch

The deal aims to funnel their audience into Betr’s expanding picks-plus-arcade product lineup.

Overview

  • The brothers will relaunch a rebranded, guest-driven show this fall timed to the NBA season with 40 episodes per year running 45 minutes or more.
  • Lonzo will host from Cleveland and on the road during the season, with LiAngelo joining from Los Angeles when not appearing together.
  • As part of the partnership, they will appear in Betr’s organic media and produce paid content that promotes the company’s gaming offerings.
  • TMZ reports the brothers are receiving equity in Betr, though the size of their stake was not disclosed.
  • Betr says its Picks product is live in 33 states plus Washington, D.C., its new Arcade is live in 29 states, and users have won more than $250 million on the platform since launch.