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Longo’s Final ASIC Speech Seeks Super Advice Ban and Stronger Hardship Support

The outgoing chair said visible enforcement is vital to shield retirement savers from lead‑generation scams as AI tools make fraud cheaper to run.

Overview

  • In his final speech as chair, Joe Longo warned lenders to help customers in financial hardship or expect ASIC to step in.
  • He urged the federal government to ban unlicensed superannuation pitches, targeting cold-callers and online lead generators that push risky switches of retirement savings.
  • ASIC tied those referral pipelines to the Shield Master and First Guardian fund failures, noting about A$421 million has been returned to affected investors so far.
  • Longo said ASIC’s tougher stance has doubled formal investigations, secured about A$411 million in civil penalties this fiscal year, and taken down close to 12,000 phishing and investment scam sites in the past year.
  • He flagged agentic AI as a force multiplier for scams and said ASIC will publish reports on high-fee debt management, debt collection and car financing under incoming chair Sarah Court.