Overview

• A dedicated Pop Mart section opened inside the Schöneberg department store, drawing a morning queue.
• The turnout was smaller than July’s Berlin launch at the Alexa mall, when hundreds waited outside.
• Most people in line were adults, with a visible influencer presence and some bringing their own Labubu figures.
• Pop Mart says it plans a total of three locations in Berlin as it scales its footprint.
• The craze reflects a global surge for the Chinese brand’s toys, with collectors in China even shaking boxes to guess contents.