Overview
- The Long Beach Baseball Club unveiled the dual identity at the State of the City, establishing the Long Beach Coast as the primary name and confirming regular games as the Regulators.
- The Regulators moniker nods to co-owner Warren G’s 1994 hit “Regulate” and the city’s G-funk roots, with the team likening the approach to a superhero alter ego.
- Public voting drew nearly 5,000 participants across 34 states, with Regulators the top vote-getter, while team leadership said focus groups guided the choice of Coast as the core brand.
- The team will begin play at Blair Field in Spring 2026 as a member of the MLB Partner Pioneer League, with ballpark improvements planned for the fan experience.
- Designer Francisco Reyes created the teal, black, gray and cream look, and the club has opened online merchandise and 2026 ticket sales as some fans and a marketing expert question the two-name strategy.