Overview
- The debut event on Oct. 10 at Primrose Hill drew more than 600 people for a 15‑minute collective shout.
- A follow-up on Oct. 18 at Parliament Hill attracted over 200 participants, with TikTok clips amplifying the trend’s reach from its US roots.
- A planned Hyde Park session was blocked by the Royal Parks, underscoring limits on staging large noisy gatherings in public spaces.
- Founder Mona Sharif says she has contacted UK mental health charities to explore partnerships and anti-stigma efforts.
- Plans include a “run and scream” in Battersea Park and collaborations with yoga and Pilates studios, even as clinicians note little evidence of long-term therapeutic benefit.