London's Friday Fare Discount Fails to Boost Commuter Numbers

Transport for London's £24 million trial of off-peak Friday fares showed no significant increase in ridership, highlighting changing work patterns post-pandemic.

The 13-week trial, launched in March 2024, aimed to increase Friday commuter numbers by offering off-peak fares all day across London's transport network.
Transport for London (TfL) reported no noticeable change in peak-time ridership on Fridays compared to pre-trial levels, with figures remaining below pre-pandemic averages.
The initiative, costing £24 million, was intended to support central London businesses by encouraging office attendance and after-work spending on Fridays.
Critics questioned the effectiveness and timing of the trial, with some labeling it an unnecessary expense during an election year for Mayor Sadiq Khan.
TfL stated the trial provided valuable insights into commuter behavior and plans to continue analyzing data to inform future fare strategies.