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London Pop-Up Turns Coffee Drinkers’ Brainwaves Into Art Using EEG Headsets

Breville used the one-day installation to promote its Barista Series with polling on Brits’ coffee habits.

Overview

  • The Art of the Espresso ran today at Gallery Different, where visitors experienced coffee through sight, smell, touch and taste while EEG headsets recorded their brain activity.
  • Food anthropologist Caroline Hobkinson translated each guest’s recorded brainwaves into a personalised visual artwork to take home.
  • The pop-up formed part of Breville’s launch for its Barista Series machines — the Slimline, Classic and Sense — which the company says deliver café-style coffee at home.
  • Supporting OnePoll research of 2,000 UK coffee drinkers found 23% say they can’t function without a morning brew, with 10% avoiding conversation before their first sip.
  • The survey reported that about 60% lack confidence making coffee at home, while 53% buy takeaway three times a week at an average £11.22 per purchase, totalling roughly £583 a year.