London Overground Unveils New Line Names and Colours in £6.3m Rebrand
The rebrand introduces six distinct line identities celebrating London's cultural history and aims to improve navigation for passengers.
- The six renamed London Overground lines are Lioness, Mildmay, Windrush, Weaver, Suffragette, and Liberty, each with a unique colour scheme.
- The £6.3 million project updates 6,000 station signs, maps, digital screens, and online journey planners across the network.
- The new names highlight London's cultural heritage, including tributes to the Windrush generation and England's women's football team.
- The rebrand has received mixed reactions, with some praising its cultural significance and practical benefits, while others criticize the cost.
- TfL collaborated with local communities, featuring artwork and poetry from competition winners displayed across the network.