London Overground to Undergo Major Rebrand with New Names and Colors

The London Overground network will be rebranded with six new names and colors, aiming to improve navigation and celebrate the city's history and culture.

• The rebranding initiative, led by Mayor Sadiq Khan, introduces names like Lioness, Mildmay, Windrush, Weaver, Suffragette, and Liberty, each reflecting significant aspects of London's history and culture.
• The new names and colors are intended to make the network easier to navigate, replacing the current uniform orange color scheme with distinct colors for each line.
• The project, expected to be completed by the end of the year, involves updating maps, station signs, and public address announcements.
• The cost of the rebranding has not been disclosed, but Transport for London estimates it at approximately £6.3 million.
• The rebranding follows a consultation with passengers, historians, and local communities, aiming to reflect the heritage and diversity of London.

11 Articles

The Telegraph Evening Standard CNN Evening Standard Associated Press Evening Standard Evening Standard The Guardian Sky News Evening Standard Breitbart