Overview

• Mayor Sadiq Khan has officially endorsed London's bid to host the 2040 Olympic and Paralympic Games, aiming to make London the first city to host the Games four times.
• A new report revealed that six major sports events in London last year generated £230 million in economic impact, bolstering the case for future bids.
• The 2040 Olympic bid is framed as the culmination of a planned hosting streak, including Euro 2028 and the 2035 Women’s World Cup, which FIFA has confirmed as having only one valid bid from the UK nations.
• London plans to leverage its existing 2012 Olympic infrastructure, including the aquatics centre, stadium, and velodrome, while potentially expanding events to other parts of the UK.
• Potential competition from Saudi Arabia for the 2040 Games and the need for government funding remain key challenges for the bid’s success.