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Logitech CEO Rejects Standalone AI Gadgets, Sticks to Adding AI to Peripherals

She argues purpose-built devices are a solution in search of a problem.

Overview

  • In a Bloomberg interview this week, Hanneke Faber said, "What’s out there is a solution looking for a problem that doesn’t exist."
  • Logitech says it will embed AI into existing gear, citing intelligent speaker framing on webcams and shortcut buttons to ChatGPT or Microsoft Copilot on the MX Master 4 and the Signature AI Edition M750.
  • Faber said Logitech now uses AI agents in almost every meeting and views them as meaningful productivity boosters, while stressing the need for governance.
  • She confirmed ongoing investment of roughly 6% of sales in R&D and a steady roadmap of about 35–40 new products per year.
  • The stance comes after widely panned launches like Humane’s AI Pin and Rabbit’s R1, as reports indicate an OpenAIJony Ive personal device remains in prototype form with timing still tentative.