Overview
- Paul posted the full clip on X after days of teases, answering Martyn’s public challenge to release the supposed gym footage.
- Prime Hydration announced Prime Protein alongside the video, presenting Paul and Martyn as business partners on a ready-to-drink shake.
- The company touted product specs of 32g protein, 3g sugar, 150 calories and lactose-free in its rollout statement.
- Internet sleuths, including Wade Palmer, flagged mismatched clothing and camera angles that indicated the clip was staged or reenacted.
- Reaction was split between amused celebrities and frustrated fans, shifting attention from the 2024 unfilmed Zoo Culture scuffle to questions of trust and tactics.