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Logan Paul Sets Jan. 12 Auction for $5.3 Million Pikachu Illustrator Card

The WWE star accepted a $2.5 million advance from Goldin Auctions ahead of a Jan. 12 online sale.

Overview

  • Bidding will open on Goldin Auctions’ website, with founder Ken Goldin estimating a sale range of $7 million to $12 million.
  • Goldin previously tried to buy the card for $7.5 million, and the advance-and-sale deal appears in the latest season of the Netflix series King of Collectibles.
  • Paul says he bought the PSA Grade 9 Pikachu Illustrator in 2022 for $5.3 million, a purchase he claims set a Guinness World Record for a Pokémon card.
  • Speaking on Fox Business, Paul promoted select collectibles as alternative investments and argued they have outperformed stocks, while warning that many items do not hold value.
  • Paul has showcased the card publicly, including wearing it on a $75,000 chain, and he cites scarcity and condition as the key drivers of its value.