Logan Paul and Lionel Messi Clash in Legal Battle Over Competing Sports Drinks
Prime Hydration and Más+ by Messi are embroiled in a trademark dispute over bottle design and branding similarities, escalating tensions between the two brands.
- Mark Anthony International, the company behind Lionel Messi's Más+ drink, filed a lawsuit in October 2024, alleging Prime Hydration's anti-competitive practices over bottle design claims.
- Prime Hydration, co-founded by Logan Paul and KSI, countersued, accusing Más+ of copying its bottle design, taglines, and branding elements, including colors and caps.
- Messi's legal team has requested that the footballer be excused from attending a March 2025 settlement conference, arguing that his presence is unnecessary and burdensome.
- Logan Paul publicly challenged Lionel Messi to a boxing match as a humorous way to resolve the dispute, though Messi has not responded to the proposal.
- Both sides remain firmly entrenched in their legal positions, with Prime alleging brand confusion and Más+ denying any infringement, supported by consumer surveys.
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