Overview
- Loewe released its first campaign under Jack McCollough and Lazaro Hernandez on February 16, marking the pair’s post-runway move to define the brand’s new era.
- The cast features emerging screen talents Isla Johnston, True Whitaker, Talia Ryder, Chen Duling and Beau Gadsdon.
- The designers describe the Talia Chetrit–shot visuals as confident and sunlit with palpable physicality, echoing the collection’s body-conscious, leather-driven focus.
- Key product placement centers on the Amazona 180 bag, presented as a constant companion after debuting on the runway last fall.
- The images will run in Loewe’s quarterly magazine this week, scheduled a week before the Spring 2026 collection arrives in stores, with the duo’s sophomore show set for March 6 at Paris Fashion Week.