LOEWE Unveils 'Crafted World' Retrospective in Shanghai

The exhibition offers an immersive look into the brand's heritage and Jonathan Anderson's decade of influence.

LOEWE launches its first major retrospective, 'Crafted World,' at the Shanghai Exhibition Centre, spotlighting the brand's Spanish heritage and commitment to craftsmanship.
The exhibition, curated by Jonathan Anderson and designed by OMA, offers an interactive journey through LOEWE's history and its approach to fashion and culture of craft.
Highlights include iconic LOEWE dresses, handcrafted chairs, and artworks by collaborators, alongside interactive elements like augmented reality and a 'pronunciation tunnel.'
'Crafted World' celebrates Jonathan Anderson's 10-year tenure as LOEWE's creative director, showcasing his influence on the brand's evolution.
The exhibition is open to the public from March 22 to May 5, 2024, and will travel worldwide after its Shanghai debut.