Overview

• The new 'Leo' over-ears debut at €1,300 with AI control, oversized drivers, and five microphones for voice input and noise suppression.
• An ultra-limited jeweled version priced around €100,000 will be made with Jacob & Co and offered privately to selected clients rather than sold publicly.
• CEO Aslan Khabliev, who bought Loewe in 2019 after its second insolvency, is steering the brand away from TVs following a high-priced coffee machine introduced in spring 2025.
• Khabliev cites the high cost of producing low-end electronics in Germany and long-term luxury market growth as reasons for the shift.
• Analysts warn of intensifying competition, softening demand in China, rising brand patriotism there, and the need for Loewe to demonstrate technical leadership.