Overview
- Loewe published the campaign images and video on Oct. 27, 2026, posting stills and a short film across its digital channels to begin the commercial rollout.
- The ads star actors Diego Calva, Victoria Luengo, Kristine Frøseth and brand ambassador Jiang Qiming photographed by Talia Chetrit in everyday Madrid settings such as markets, tapas bars and subways.
- Photographs pair bright garments with matching city elements to create visual mirroring that ties the collection's hues to the city's architecture and street life.
- Leather goods are the campaign's product focus, showing pieces like the Flamenco, the Amazona 180 in new finishes, and a new Flamenco Flap with an interlocking metal knot detail.
- The video portion is scored by composer Frederick Sanchez and the brand plans to begin retail delivery of the pre‑spring 2027 collection on Nov. 27, 2026.